Here’s why Netflix has no interest in live TV
Everywhere apart from Netflix, in fact — and don’t be expecting that to modify anytime quickly.
When Netflix’s content material boss Ted Sarandos spoke at Vanity Fair’s New Establishment Summit on Tuesday, Hearst’s Joanna Coles requested him why Netflix doesn’t get into live TV, like streaming the Kavanaugh affirmation listening to.
“We’re primarily embraced as an entertainment brand. That kind of watching you’re describing is a lot of things, but not terribly entertaining,” Sarandos spoke back. “Now, 10 years from now, five years from now, that’s going to be an amazing [documentary] series.”
The Kavanaugh listening to would possibly not had been delightful to look ahead to a large number of other people, but it surely unquestionably was once standard. More than 20 million other people tuned into the listening to throughout quite a few networks, extra other people than the common target market for Sunday Night Football in 2017, the most well liked incessantly scheduled program on all of TV.
Sarandos didn’t contact on whether or not or now not he’s in different varieties of live TV, like live sports activities. Netflix has frequently been regarded as a logical bidder for live sports activities rights, just like the NFL’s Thursday Night Football package deal, which lately went to Amazon. But he doesn’t appear to care how standard information or politics are. Those subjects, a minimum of, don’t vibe with the corporate’s logo, Sarandos added.
“We’re a global brand, and our primary focus is consumer joy,” he mentioned. “That is watching, but it’s not very joyful.”